AQUAAB – A new store for Clothes, Bags, Jewelery and more

A glamourous fashion show by designer Dev R Nil marked the launch of Aquaab, a one-stop destination for luxury designs, on 18th December 2017. Curated by Fareeda Khan (Director, INIFD), Aquaab is a retail concept that offers contemporary and cutting-edge Indian fashion created in collaboration with leading and upcoming Indian designers, at affordable prices, for the urban Indian youth. The store will showcase collections from designers like Dev R Nil, Saasha n Kinni, Asmita Marwa, Sneha Arora, Doodlage and many more.

This new and exclusive design destination store offers a range of high-quality design products ranging from clothes and bags to jewelry. Targeting a shift, from designer products only being available to an older and affluent customer until now, Aquaab intends to bring a fresh perspective to the depleted Indian urban retail scene by addressing this new and dynamic segment. Aquaab is for the fashion-forward woman who is brand conscious and constantly looking for stimulation.

“Chennai needs its own voice of fashion where there can be a combination of one’s strong cultural values and modern outlook. AQUAAB intends to be a place where there is continuous events to educate the Chennai crowd about various fashion trends, be it ethical fashion, responsible fashion and global changes in fashion”, says S.Fareeda Khan, the face behind the brand who has been in the field of fashion education for the past decade. Having been a part of brands like Instituto Di Moda Burgo Italy, London School of Trends, Lakme Fashion Week and London Fashion Scout she is able to bring in a global perspective to this design curation.