Essensuals, a diffusion line of Toni & Guy, added another feather to its cap with its new salon launch at old no. 131, new no. 167, 2nd Floor, YESDE House, Valluvarkottam High Road, Nugambakam, Landmark – Above Nuts & Spices, Chennai – 600 034 with Producer – Dhayanidhi Alagiri, Actors Arulnidhi, Mahat Raghavendra, Sanchita Shetty and Janani Iyer inaugurated the new branch. The owners of this franchise salon are Mr. Vasanthkumar Subramani and Mr. Vijaykumar Subramani.
The Thirty Second Essensuals in India is located in a prime location and expansive 1700 sq ft property, one can’t miss the rich black, and white, brown and gold interiors which adds an oomph factor to the ambience of the salon, consisting of nine cutting stations this salon is capacious, which also consists of separate cutting stations for ladies, one special Bridal/ VIP rooms, four spa rooms and one facial room. The salon also has two pedicure and manicure station.
The posh interiors are beautiful and luxurious and so is the furniture. Their vast offering includes services like body massages, scrubs, foot spas, foot reflexology, head acupressure, facials, under eye treatments, haircuts, colours, straightening, perming, skin care services, hair extensions, reflexologies, body polish, bridal service, pamper packages and more. The salon will operate 365 days a year, opening at 9 am and closing at 9 pm on weekdays and10 pm on weekends. Ample parking space is available with valet parking service.
“All our stylists at Essensuals have been trained and certified by Toni & Guy. Each of them has an extensive background and proven track record in their field, and continues to research and practice new technologies and technicalities in hair, constantly updating their client’s look with the perfect colour, design and proper care. We are expanding extensively and will be taking the brand to different parts of Tamil Nadu, Andhra Pradesh, Kerala, West Bengal and Orissa,” said Mr. Sam Paul, Director, Essensuals.
With haircuts starting at Rs. 150, the Essensuals brand is targeted at a younger market and its price point is markedly less than Toni & Guy.
The purpose of the Essensuals brand is to fill the gap, mainly on the aspect of affordability for the younger crowd. All the services are priced at very affordable rates, also launching with a discount for the festive season.
Campaign Inspiration 2014 – 2015
This latest collection has a raw London vibe to it, with east London Street Style juxtaposed with groomed glossy looks off the catwalks of London Fashion Week.
Inspiration for the collection was a crossover of ideas, with cuts looking to young musicians, such as Rita Ora and Azelia Banks, whose looks combine the rawness of London’s Street Style scene with a glamorous edge, for a fresh youthful feel. The shapes created were classic and aimed at a low maintenance cool. To dress these shapes in a modern way, the team worked with the new Label M electrical Session Styling range, using wands and tongs to produce energy and movement in the hair so that each style became a statement of undone glamour.
The secret for this collection was using classic hair cutting techniques with beautiful and bold colour placement. Colour was the focal point for the collection as a whole, with the concept coming from the everyday phenomenon of the pop-up. This ideal was taken and interpreted in a wearable, modern, directional way. Each colour was created so that as the hair moves, different elements of the colour pop out to the eye of the beholder.
Essensuals Hairdressing – a brand of the young
Essensuals began in 1997 when Toni, Sacha and Christian Mascolo first recognised a gap in the market for a “Diffusion line” of Toni & Guy. The idea behind a second hair salon group was the thought that a proportion of clients can be “transient” and visit the competition. Hence the solution was to become the competition, thus launching Essensuals.
With 34 UK salons and 46 international salons, Essensuals is on its way to becoming a highly respected and globally recognised hairdressing brand. Essensuals salons aim to provide excellence in hairdressing in a fun, relaxed and fuss-free environment. The brand’s foundations and education systems are comfortable and firmly entrenched within Toni & Guy and have firm UK and International expansion plans in place. Essensuals continues to build upon numerous accolades, including the British Hairdressing Award’s ‘London Hairdresser of the Year’, ‘South West Hairdresser of the Year’ and ‘Men’s British Hairdresser of the Year’.