Deepika wins “VLCC – The Face of Chennai” title:
Deepika crowned as “VLCC – The Face of Chennai” at the grand gala event held in Chennai. Mrs. Sheeba Natrajan, AVP-Operations, VLCC crowned the title winner in the presence of Cine acters Anuja Iyer and Adithya. The Face of Chennai, a launch pad organized by VLCC, the leading Wellness brand in South Asia and the Middle East in association with IRIS Events.
Shreya Agarwal won the title as the first runner up and Seemtha won the title as the second runner up. Ms. Nithya, Impressions Dental Clinic crowned Shreya Agarwal with the title “The Beautiful Smile”. The winner of “VLCC Perfect 10” is Shreya. Ms. Sahana of VVD GOLD honored Santhosh with the title “The longest hair”. The Eyetex Dazzler Expressive eyes title won by Pavithra.
As the first step, aspirants aged between 16 and 25 years, with the potential to be the next top mode’ sent their close-up photograph to enroll for “VLCC The Face of Chennai” contest. Participants were selected on the basis of photogenic looks, personality, and intelligence.
“VLCC – The Face of Chennai” received an overwhelming response with more than 300 women participating in the contest. 50 entries were shortlisted for a make-over by VLCC at five different centers in Chennai. Thereafter they were photographed by well known professional photographers. Out of the 50 semi- finalists, 10 were chosen as finalists and featured in the grand finale that was held at Sivagami Petachi Auditorium.
Two Rounds were held to test the versatility of participants. The theme of first round was “Western” and “Indo-Western” was the theme for the second round. Wardrobes for the participants were designed by Mr. Sehul, Fashion Lounge.
According to Latha Krishna of Iris Events “For the participants, ‘VLCC Face of Chennai’ offers a rare opportunity to make their mark in the modeling world. The event was open to all school and college girls, besides young working professionals from across the length and breadth of Chennai.”
The event was supported by Associate partners: VVD GOLD, Gift partners – Eyetex, Computer Corporation of India, Marry Brown and Harith Tharang; Wardrobe by fashion lounge.
The press release explains that a part of the proceeds was donated to Hope Foundation – an NGO that takes care of HIV infected women and children.