‘Innovation emerges not with the search of ideas but by recognising boundaries. Realisation to create a breakthrough and the need to move from ideation to breaking through mental boundaries is the need of the hour.’
Founder Chairman of CavinKare C.K. Ranganathan, CEO of Equitas P.N. Vasudevan and CEO of Max Life Insurance Rajesh Sud while unveiled a book titled “Orbit Shifting Innovation – The Dynamics of Ideas That Create History”.
J.K.Tripathy, Former Police Commissioner of Chennai City and currently holding the post of Addl. Director General of Police – Prisons, who is known for his proactive policing through public cooperation, has shared his experiences to the authors of the book “Orbit Shifting Inovation” on transforming an entire city police force and also the prison environment.
Known to have resolved serious law and order problems in Trichy and Chennai, Tripathy had enlisted the support of citizens and hence innovated a new style of ensuring that the law and order situation is stable.
Authored by Rajiv Narang and Devika Devaiah of Erehwon Innovation Consulting, a world leading innovation consulting firm, the book captures 250 “orbit-shifting” innovation challenges across industries, cultures and countries. From Johnson & Johnson to Marico to Unilever to Mahindra & Mahindra, the pioneering efforts of Erehwon Innovation Consulting provide thought provoking insights and vignettes.
“This book addresses old questions in a new light. It says that the real dynamics of executing an orbit-shifting innovation is not mechanistic. But it has to bring alive the human endeavour intrinsic to innovation,” Tripathy commented while speaking about the book.
The book breaks down the process and the mind-set of creating an orbit-shift into the tiniest bits, so that each bit can be explored with perfect clarity. The book brings alive the most extraordinary life-changing ideas in different industries, countries and areas of life.
This book brings first hand insight into the dynamics of making orbit-shifting innovation happen. However, it is not only theoretical, but also based on insights drawn from 22 years of working and research with organisations in making orbit-shifting innovation happen.
“We work with organisations, and we empower them to break through the impossible to make it possible. This creates orbit-shifting innovations and a transformative impact in the market,” said Rajiv Narang, Founder, Chairman & Managing Director of Erehwon.
“A lot of organisations believe that the romance of innovation is about coming up with a dozen of ideas. It is not about the quantity of ideas. It is about coming up with those one or two or three orbit-shifting ideas by breaking through inter-model boundaries,” Narang said while speaking about the tone of the book.
Erehwon’s Director Devika Devaiah, on the other hand, said orbit-shifting innovation is an area that has extreme or great need of an innovator. “We believe that orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history and make magic happen,” she said.
She further added, “Most innovation journeys almost always end with the emergence of a powerful new idea. The strategists in organizations often believe they are the thinkers and that their role finishes with the identification of the big idea. This book ruthlessly busts this myth.”
The book has received glowing testimonials from industry captains and leaders including Neal Matheson, Chief Technology Officer (Consumer Products), Johnson & Johnson, US, Harsh C Mariwala, CMD of Marico, Anuroop (Tony) Singh, Vice Chairman of Max Group, Michiel Leijnse, Global Brand Director, Water & Innovation, Personal Care Category, Unilever, UK and the likes.
“‘Orbit-shifting Innovation’ is a fantastic journey. It took us beyond the boundaries of the industry and turned into a goldmine of refreshing insights and path-breaking ideas,” said Michiel Leijnse, Global Brand Director, Water & Innovation, Personal Care Category, Unilever, UK.
“The insights contained in this book will enable organisations to break the bonds of gravity and the mental shackles that keep them from reaching the next orbit. Compulsory reading for businesses that aspire to be innovative,” said a testimonial from Anand Mahindra, Chairman of Mahindra Group.
About Erehwon Innovative Consulting Pvt. Ltd:
The name EREHWON in itself brings alive the spirit and purpose of what the organisation and its people stand for. EREHWON spelt backwards emerges as NOWHERE; break it up and it becomes NOW HERE. Transforming from Nowhere to Now and Here, from Impossible to Possible and Hopelessness to Hope is the spirit and mission of Erehwon.
An energetic breed of Orbit- shift catalysts that provoke and facilitate organizations to challenge their current orbit and create orbit-shifting strategies, the company helps businesses build and multiply orbit-shifting leaders with the capacity to transform the teams to go beyond incremental and stretch goals into pursuing orbit-shifting challenges.
For more information, visit: http://www.erehwonconsulting.com/
