Grasim Suiting, a product of Grasim Bhiwani Textile Ltd, has today launched its Festive Collection’13. Grasim’s new collections launched on October 01, 2013 as part of the Festive Collection’13 is the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. The launch showcased Grasim’s new product offerings of True Luxury (High-end super-fine Fabric for ultracomfort and breathability), Shining Star (fabric with exquisite lusture and sheen), Freedom (the softest fabric currently available), Ultralyte & Universal (collections of eloquent designs in very light weight fabric with great drape and fall), and Fenesta (Universal fabric).
Brand Grasim, part of the Aditya Birla Group, is one of the dominant players in the ready-to-stitch over the counter fabric industry. Grasim has also ventured in to ready-to-wear category by launching readymade garments through distribution network & its exclusive showrooms. Today apart from an elaborate and well-established pan-India distribution network of 150 dealers and 10000 multi-brand outlets, Grasim has an all-India presence through 120 premium stores.
Grasim Suitings is currently endorsed by Indian cinema actor John Abraham who epitomises the self-made man that the brand stands for. John has risen due to his determination and hard work. His pain, trials and tribulations to achieve the pinnacle of success are inspiration to many self made professionals and thus acts as a perfect catalyst to communicate the brand GRASIM attributes for those who are self made. Grasim is a young, fashionable and innovative brand targeted at the 30 years + fashion forward consumer.
In line with the corporate philosophy, Grasim Suiting has always been on the forefront in terms of providing quality fabrics which are technically superior and designed around consumer preferences. Past innovative product offerings like, Ice Touch (a fabric which keeps body temperature 5 degrees cooler), Uncrushables (wrinkle free fabric) and Stylus (soft, smooth and light weight fabric) are timeless favourites of consumer.
