Havells India Ltd is a $1.3 billion and India’s fastest growing FMEG company (Fast moving electrical goods) its products range includes Industrial & Domestic Circuit Protection Switchgear, Cables& Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for Domestic, Commercial & Industrial applications, Modular Switches, Water Heaters and Domestic Appliances covering the entire gamut of household, commercial and industrial electrical needs. Havells owns prestigious global brands like Crabtree, Sylvania, Concord, Luminance and Standard.
As part of its growth strategy, the company today launched Industry’s first premium conventional switch – ‘REO’. The full range of Reo Switches and sockets will be available to consumers at over 7,000 retail counters across the state.
With 94 branches / representative offices and over 6000 professionals in over 50 countries across the globe, the group has achieved rapid success in the past few years. Its 14 state-of-the-art manufacturing units in India located at Haridwar, Baddi, Noida, Faridabad, Alwar, Neemrana, and 6 state-of-the-art manufacturing plants located across Europe, Latin America & Africa churn out globally acclaimed products. Havells is a name synonymous with excellence and expertise in the electrical industry. Its 20000 strong global distribution network is prompt to service customers. It has earned a number of international certifications including CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various products.
Havells Galaxy has been a pioneering concept of exclusive stores in the entire electrical industry. Currently there are 200 ‘Havells Galaxy’ across India and 23 in Tamil Nadu. The company plans to open 4 Havells Galaxy in the state by end of Financial Year 2013-14. The concept has become extremely popular with both retail and institutional customers including channel partners. Havells Galaxy stores today contribute close to Rs 450 crores to overall revenues of the company.
A press conference was held in Chennai on 7th May 2013 briefing the launch of REO. REO is an innovative and technology oriented product that will offer premium quality at most economical prices.
The press release explains as follows:
The product also provides unmatched safety features and adheres to the stringent quality standards of Havells. REO switches will be manufactured at Baddi plant.
With the launch of REO, the company will also enter the rural market of Tamil Nadu which holds huge growth potential. Over last few years tier 2 & tier 3 towns have contributed significantly to company’s overall revenues. The company today has direct presence in 50 towns out of 110 towns with 50,000 and above population across the state of Tamil Nadu. By end of this fiscal, the company will enhance its presence to all 110 towns by appointing over 60 more dealers/distributors to existing 400 dealers/distributors across the state.
Havells will also double its production capacity at its Baddi plant in Himachal Pradesh where all switches and domestic switchgear products are manufactured including REO switches in line with its expansion plans. Currently Baddi plant manufactures 5 lac SKUs a day which will be taken to 1 million SKUs a day in next 2-3 months.
As part of its commitment to offer greater customer satisfaction to its customers, Havells has pioneered the concept of door-to-door service and created incomparable service network in the electrical and domestic appliances industry. The company has established a state-of-the-art call center in Delhi where customers can choose to talk in five different languages like English, Hindi, Bengali, Tamil and Malayalam. Over next few months more Indian languages like Kannada, Telugu, Gujarati & Marathi will be added to the call center. The call center ensures all complaints are addressed in 24-48 hours depending on the location thus ensuring minimum inconvenience to customers. Currently the service network is present across 300 cities and is expanding rapidly.
Speaking on the occasion, Mr. Anil Bhasin, Senior Vice President, Havells India Ltd. said, ““This move is in line with company’s expansion plans in Tamil Nadu which include broadening its product portfolio to address the needs in emerging markets such as Tamil Nadu. REO – our latest offering in the non-modular switch market will help us to spread and strengthen our network in tier 2 and tier 3 towns, where the future potential lies.”