Max, India’s leading value fashion brand, hosted the iconic Spider-Man as part of the third edition of the Max Kids festival on Saturday. Catching the imagination of both kids and families alike Spider-Man was greeted with a burst of applause by the crowd gathered at the Max store in I Nagar.
Children from all corners of Chennai poured in to spend an exclusive fun-filled afternoon with their beloved Super Hero as he enthralled the audience with his action packed moves. Organized in association with Disney India, the meet and greet marked the start of Max’s ongoing national kids fest “Max Kids Festival”.
Touted as the ultimate summer extravaganza for kids, the month long festival features fun games and engaging activities such as Mickey Mouse Challenge and Puzzle Box for kids and families. Not just that! Princess fans will get to dress-up like a Disney Princess in the Princess makeover zone. Little boys will get a chance to dawn their favourite Super-Hero – Spider-Man avatar, by dressing up like him. During this month long festival, consumers will also get an opportunity to win a Disney gift hamper on purchase of Max merchandise worth INR 3,000/- and above.
Commenting on the occasion, said, Vasanth Kumar, Executive Director, Max said “The Max Kid’s Festival is an initiative borne out of Max’s promise to be a one-stop wardrobe solution for the whole family and to add some fun to children’s everyday style. The Festival has grown to be one of the most anticipated activities and the response has been overwhelming. With each passing year it’s only become bigger, better and more appealing to our young customers. Likewise this year too we have taken the festival a step forward through our association with Disney India. This is a great way to connect with our young consumers and hope to engage with them regularly through these fun and interactive programs”.
