Sony India launched its most anticipated Premium Smartphone, the Xperia Z2 in Chennai, at MRP Rs. 49,990/-. The smartphone combines Sony’s best design, display, sound, camera and camcorder experience, as well as an exclusive entertainment offer. The latest Flagship Smartphone from Sony, which received rave reviews at its global unveiling at the Mobile World Congress in Feb, 2014, it is available from 13th May, 2014 onwards at all key retail outlets across Chennai. The device offers unbeatable value, as it comes bundled with the Sony SmartBand and a premium Sony case, in a limited period offer. Available in White, Black and Purple colour, Xperia Z2 is powered by the latest Qualcomm Snapdragon 801 Quad Core processor clocked at 2.3 GHz, supported by 3GB RAM and a 3,200 mAh Battery in an 8.2mm slim smartphone. Not only this, Sony Xperia customers can stream and download XSCAPE, an album by the internationally acclaimed music icon and King of Pop – Michael Jackson for free through the Sony Music Jive application.
Mr. Sachin Rai, Business Head, Xperia, Sony India, said, “We are very excited to launch Xperia Z2, the flagship phone from Sony for 2014. Our focus on smartphones segment was renewed last year with the launch of Xperia range of smartphones in India which received a tremendous response from our customers, helping us achieve a 10% share in the smartphones business. We will continue to make an aggressive pitch in this category in India, and are targeting Sales of Rs. 5,500 crore in FY14. We plan to launch over 30 new smartphones this year and expand the distribution network to reach 12,000 touch-points, including 500 exclusive Xperia Lounge Stores. We have also allocated Rs. 350 crores as the marketing budget to execute a high-impact integrated marketing campaign that will enhance engagement of brand Xperia with customers in India.”
The Xperia Z2 Android smartphone is designed with the user in mind, drawing on Sony’s expertise in premium craftsmanship. Evolving Sony’s stunning OmniBalance design, the device has a slimmer and more comfortable feel by having the glass panels encased in a single, solid aluminium frame with smoother edges. This dust-resistant and waterproof (IP55 & IP58) powerhouse blends beauty with function. It also offers the brightest and most vivid viewing experience ever on 5.2” Full HD TRILUMINOS™ Display for mobile with Live Colour LED powered by X-Reality™ for mobile.
Sony Xperia Z2 has the best of Sony’s proven camera technologies, including the Award-winning “G Lens”, 20.7 MP “Exmor RS for mobile” CMOS image sensor and “BIONZ for mobile” image processing engine. The smartphone can capture video in 4K resolution with SteadyShot™ for stable videos.
Sony also announced the launch of its SmartBand SWR10 today, an innovative Life log wrist band that lets you keep track of everything you do – your movements, your communication, your entertainment. What makes SmartBand smart is Life log, an innovative Android app that records your physical, social and entertainment activities. You can see how active you were, where you went, what pictures you took, where and when and how you have been communicating with your world during any day.
Mr. Rai added, saying, “We aim to take leadership in the wearable technology space and are planning to launch a host of exciting and innovative smartphone accessories to let our customers truly enjoy the unique ‘One Sony’ experience. The bundling of the Sony SmartBand with the Sony Xperia Z2 offers truly unbeatable value to customers of premium android smartphones, and we are confident of a very positive response from the market.”
Apart from the SmartBand and a premium phone case, Accidental Damage Protection for 6 months and 2GB free data download on Vodafone for 2 months will also be available with the Xperia Z2.
Sony has allocated a budget of Rs. 35 crore for Tamil Nadu alone to promote Xperia throughout the coming fiscal year and increase channel coverage from 580 to 750 outlets. The smartphone market in Tamil Nadu is estimated at a massive 50 lakh units for FY14.
